Privacy Policy

Last Updated 29th September, 2020

Thank you for visiting the ASHA CONNECT website (the “Site”). The Site is an Internet property of ASHA, Inc. (“ASHA CONNECT,” “we” or “us”). This ASHA CONNECT Privacy Policy (“Privacy Policy”) sets out how we use, share and protect Personal Information (as hereinafter defined) and other information that we collect when you:

  1. access or use the Site;
  2. register to become a Member; and/or
  3. use the ASHA CONNECT Offerings including, without limitation, the Services and/or Promotions.

Capitalized terms not defined herein shall have the meaning set forth in the ASHA CONNECT Website Terms and Conditions (“Terms and Conditions”).

Except where noted, statements in this Privacy Policy with respect to the Site and ASHA CONNECT Offerings also apply to ASHA CONNECT mobile device applications ("Apps") for iPhone, iPad and Android devices.

If you have been given access to the ASHA CONNECT Offerings as a member, employee, client or customer (“ASHA CONNECT Health Program Client”) of a healthcare provider, health plan sponsor, or insurer or related organization or company (each a “ASHA CONNECT Health Program Company”), this Privacy Policy is not intended to modify any privacy policy provided by the ASHA CONNECT Health Program Company applicable to your personal health record.


We will only process your Personal Information in accordance with applicable data protection and privacy laws.

1. Information We Collect

We collect three basic types of information and data: Personal Information, non-Personal Information, and health data.

2. Personal Information Collected

For the purposes of this Privacy Policy, Personal Information shall mean individually identifiable information from or about an individual. We collect Personal Information from you primarily in three (3) ways:

  1. when you register to become a Member on the Site;
  2. when you access the Site and provide information in connection with your use of the ASHA CONNECT Offerings or ASHA CONNECT Health program; or
  3. when you register to become a Member, or otherwise utilize certain aspects of the ASHA CONNECT Offerings, through and/or in connection with an account that you already have with certain third-party social media websites (“Social Media Websites”), such as Facebook® and Twitter®.

In addition, when you access and/or use the Site and/or ASHA CONNECT Offerings, and based on our legitimate interest to improve the quality of the ASHA CONNECT Offerings, we may collect certain usage data, such as:

  1. the number of times that you visit the Site;
  2. the specific ASHA CONNECT Offerings accessed, as well as the frequency and duration of use associated with them; and
  3. other analyses and data associated with your access to, and use of, the Site and/or ASHA CONNECT Offerings (collectively, “Usage Data”).

We also may collect information and responses you provide when participating in activities on the Site, which may include activity postings, survey responses, assessment responses and any other data you generate in using the Site and/or ASHA CONNECT Offerings (“User Responses”).

3. Site Registration

The Personal Information that you must supply on the Site in order to obtain access to the ASHA CONNECT Offerings may include, without limitation:

  1. your full name;
  2. your e-mail address;
  3. your telephone number;
  4. your date of birth;
  5. your home address;
  6. your user name and password;
  7. a unique I.D. you receive from your healthcare company or health plan, your employee I.D. or other employer issued I.D.; and/or
  8. any and all other information requested on the applicable registration form (collectively, “Site Registration Data”).

5. Use of Personal Information

Based on our legitimate interest to improve the quality of the ASHA CONNECT Offerings, we may use your Usage Data, and share it with third parties:

  1. to assist us and such third parties in studying, evaluating and improving the Site and ASHA CONNECT Offerings;
  2. determine your preferences and tailor the Site and ASHA CONNECT Offerings to your needs; and
  3. so that we can promote the Site and ASHA CONNECT Offerings to third parties (using Usage Data on an aggregate and anonymous basis in that instance).

If you are a ASHA CONNECT Health Program Client, we may share your Usage Data and Personal Information with your ASHA CONNECT Health Program Company to enable them to assess the efficacy of the ASHA CONNECT Offerings and Services. If your employer uses a third-party vendor to administer its program, we may provide your Usage Data to the third-party vendor, but the third-party vendor will not receive your Personal Information unless the third party-vendor has signed an agreement limiting its use of Personal Information to analytics demonstrating the effectiveness of the program. We may provide limited Usage Data on an aggregate and anonymous basis to your employer for analytical purposes. If your employer administers its own incentive program, we may provide limited data to your employer in connection with the employer’s incentive program, consisting of total points earned for completion of activities or tracks during the incentive period. We do not provide individual results, outcomes or activities associated with your account. We may also notify your employer if you win a prize in a Sweepstakes that ASHA CONNECT sponsors. If you hire a personal care manager, coach or therapist (a “Health Care Professional”) or elect to use a Health Care Professional under a program or service offered by a ASHA CONNECT Health Program Company, the Health Care Professional will be permitted to access your Usage Data and User Responses. By electing to use a Health Care Professional, you are consenting to the disclosure of this information to the Health Care Professional with whom you are working. The Health Care Professional is under a duty to maintain the confidentiality of this information and any other Personal Information you share with the Health Care Professional, and the Health Care Professional may not disclose this information to anyone else unless under a legal requirement to do so. ASHA CONNECT also has entered into agreements with private health care practices to which it may disclose Usage Data on an aggregate and anonymous basis.

Other than in connection with the limited use of Usage Data and Personal Information as specified above, ASHA CONNECT will never sell, rent, exchange or barter your Personal Information to or with any third party for financial gain or marketing purposes. When you register as a Member, we use the Personal Information that you make available to personalize your experience with the Site, facilitate the delivery of the applicable ASHA CONNECT Offerings to you and for verification purposes. You also agree that, based on our legitimate interest referred to above, we may contact you at any time with updates and any other information that we may deem appropriate for you to receive in connection with your continued use of the Site and ASHA CONNECT Offerings, and to keep you informed of our other products and services. In addition, if you identify yourself to us by sending us an email or some other communication with questions or comments, we may use such information (including Personal Information) to respond to your questions or comments, and we may file your questions or comments for future reference. If you elect to participate in our coaching program, the coach will be permitted to access your user data, including happiness statistics, character strength assessment results, user posts and comments (public and private). By participating in the coaching program, you are consenting to the processing of your personal data, including special categories such as data concerning health, and to the disclosure of this information to any coach with whom you are working. The coach is under a duty to maintain the confidentiality of this information and any other Personal Information you share with the coach, and the coach may not disclose this information to anyone else unless under a legal requirement to do so.

The Personal Information that you submit to ASHA CONNECT remains your property, but by making the Personal Information available to ASHA CONNECT, you grant ASHA CONNECT the right, subject to applicable law, to use that Personal Information to bring you certain promotional offers from ASHA CONNECT and its third party partners that ASHA CONNECT believes may be of interest to you. If you wish to withdraw your consent, object to the use of Personal Information based on our legitimate interest or to stop receiving future communications from us, please see the section below entitled “Managing Your Settings.”

We may permit our third-party agents, service providers, vendors and subcontractors (such as vendors and suppliers that provide us with technology, services, advertising and marketing assistance or content in connection with our operation and maintenance of the Site and ASHA CONNECT Offerings) to access Usage Data, but they are only permitted to do so in connection with performing services for us or to operate the Site and ASHA CONNECT Offerings. Third parties are not authorized to use your Personal Information for their own benefit. In addition, we may use, or permit third-party research partners to use, User Responses for research or data analysis purposes.

We may also supplement the information that we collect with information from public, third-party private, or internal sources to assist us in evaluating and improving the Site and ASHA CONNECT Offerings, and to determine your preferences so that we can tailor the Site and ASHA CONNECT Offerings to your needs.

We may report aggregate or de-identified information, which is not able to be identified back to an individual user of the Site other than in a tokenized manner, to third party partners.

Information that we collect about you also may be combined by us with other information available to us through third parties for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. This information from other sources may include age, gender, demographic, geographic, personal interests, product purchase activity or other information.

We reserve the right to release current or past Personal Information:

  1. in the event that we believe that the Site and/or ASHA CONNECT Offerings is/are being or has/have been used in violation of the Terms and Conditions or to commit unlawful acts;
  2. if the information is subpoenaed; provided, however, that, where permitted by applicable law, we shall provide you with e-mail notice, and opportunity to challenge the subpoena, prior to disclosure of any Personal Information pursuant to a subpoena; or
  3. if ASHA CONNECT is sold, merged or acquired; provided, however, that if ASHA CONNECT is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on the Site of any change in ownership or uses of your Personal Information, as well as any choices that you may have regarding your Personal Information.

7. Other Information Collection and Use

We use the information that we collect to improve the design and content of the Site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze Site usage, as well as to offer you products and services.

8. How we may use cookies and other tracking technologies

When providing our Services, we may use the following types of cookies and tracking technologies for the purposes set out below.

Cookies and local storage may be set and accessed on your computer. Upon your first visit to the Services, a cookie or local storage may be sent to your computer that uniquely identifies your browser. “Cookies” and local storage are small files containing a string of characters that is sent to your computer's browser and stored on your device when you visit a website. Many major Web services use cookies to provide useful features for their users. Each Web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however, if you reject cookies, you will not be able to sign into the Services or take full advantage of our Services. Additionally, if you clear all cookies on your browser at any point after setting your browser to refuse all cookies or indicate when a cookie is being sent, you will have to again reset your browser to refuse all cookies or indicate when a cookie is being sent.

To support our Services, we may use one or more of the following cookies for the purposes set forth below:

Type of Cookie Purpose
Analytics and Performance Cookies These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services work. You can find out more information about Google Analytics cookies here: Find out more information about Google Analytics cookies. You can find out more about how Google protects your data here: You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: Google Analytics Opt-out Browser Add-on
Essential Cookies These cookies are essential to provide you with services available through our Services and to enable you to use some of its features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Functionality Cookies These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details, remembering which polls you have voted in and in some cases, to show you poll results, and remembering the changes you make to other parts of our Services which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.
Social Media Cookies These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook® or Twitter®. The social network will record that you have done this.

You can find more information about cookies and how they work, what cookies have been set on your computer or mobile device and how to manage and delete them at and

We may also use “pixel tags,” which are small graphic files that allow us and third parties to monitor the use of the Services and collect Usage Data. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.

We may use pixel tags, either provided by us or by our third party advertisers, service providers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you. Pixel tags may also enable ad networks to serve targeted advertisements to you when you visit the Services or other websites.

In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.

9. Location Information

When you use the Site, ASHA CONNECT Offerings, the Services, or Promotions, and based on our legitimate interest to improve them, we may collect location information either provided by a mobile device interacting with our Site or one of our applications, or associated with your IP address, where we are permitted by law to process this information.

10. Aggregate Data

ASHA CONNECT reserves the right to transfer and/or sell aggregate or group data about ASHA CONNECT users (including Usage Data not linked to Personal Information) for lawful purposes. Aggregate or group data is data that describes the demographics, usage or other characteristics of ASHA CONNECT users as a group, without disclosing personally identifiable information.

11. Mobile Devices

One or more of our Apps may require that you be registered and signed in in order to use them. The information that we collect through your use of our Apps and tools will be treated as Personal Information under this Privacy Policy. When you download and install one of our mobile Apps onto your mobile device, we assign a random number to your App installation. This number cannot be used to identify you personally, and we cannot identify you personally unless you choose to become a registered user of the App. We use this random number in a manner similar to our use of Cookies as described in this Privacy Policy. Unlike Cookies, the random number is assigned to your installation of the App itself and not a browser, because the App does not work through your browser. Therefore, the random number cannot be removed through settings. If you do not want us to use the random number for the purposes for which we use Cookies, please do not use our mobile device Apps. Because some of the content on our mobile device Apps directs your mobile device to our website you will be exposed to the Cookies that we use and to third party Cookies that may be contained in advertisements that we do not control and will be unable to delete any of these Cookies with your mobile device. Therefore, if you do not want to be exposed to Cookies when you use your mobile device you should not use our mobile device Apps and you should set your mobile device to reject Cookies when you use our mobile optimized sites. Our use of Cookies and Web Beacons on our mobile optimized sites are similar to our use on our desktop sites. Your choices to reject Cookies are available on our mobile optimized site. If you have questions about how to reject Cookies on your specific device please check with the device manufacturer.

12. Third-Party Websites

This Site may contain links to third-party owned and/or operated websites. ASHA CONNECT is not responsible for the privacy practices or the content of such websites. In some cases, you may be able to make a purchase through one of these third-party websites. In these instances, you may be required to provide certain information, such as a credit card number, to register or complete a transaction at such website. These third-party websites have separate privacy and data collection practices and ASHA CONNECT has no responsibility or liability relating to them.

13. Security

We endeavor to safeguard and protect our Members’ Personal Information. When Members make Personal Information available to us, their Personal Information is protected both online and offline (to the extent that we maintain any Personal Information offline). The privacy of your Personal Information is very important to us. When our registration process asks users to submit Personal Information (if any), and when we transmit such Personal Information, that information is encrypted and is protected with the appropriate current industry standard software that employs state-of-the-art, best-practice encryption methods and algorithms.

Access to your Personal Information is strictly limited, and we take reasonable measures to ensure that your Personal Information is not accessible to the public. The servers that we store Personal Information in are kept in a secure physical environment. We also have security measures in place to protect the loss, misuse and alteration of Personal Information under our control. Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols or data transmission over the Internet can be guaranteed to be 100% secure. Computer hackers that circumvent our security measures may gain access to certain portions of your Personal Information, and technological bugs, errors and glitches may cause inadvertent disclosures of your Personal Information; provided, however, that any attempt to breach the security of the network, our servers, databases or other hardware or software constitutes a crime punishable by law. For the reasons mentioned above, we cannot warrant that your Personal Information will be absolutely secure. Any transmission of data at or through the Site is at your own risk.

All of our Members’ Personal Information, not just the sensitive information mentioned above, is restricted in our offices. Only employees or third-party agents who need the Personal Information to perform a specific job are granted access to Personal Information. Our employees are dedicated to ensuring the security and privacy of all user Personal Information. Employees not adhering to our firm policies are subject to disciplinary action. In compliance with applicable federal and state laws or other laws applicable to persons using our Offerings in foreign countries, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your Personal Information. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

14. Information from users outside the U.S.A.

The Services are operated in the United States of America. If you are located in another jurisdiction, please be aware that information you provide to us may be transferred to, stored and processed in the U.S.A. Except under Privacy Shield, by using the Services or providing us with any information, you consent to this transfer, processing, and storage of your information in the U.S.A., a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside or are a citizen. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

ASHA CONNECT complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom, and Switzerland transferred to the United States pursuant to Privacy Shield.

ASHA CONNECT has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, ASHA CONNECT is subject to the regulatory and enforcement powers of the U.S. Federal Trade Commission.

Pursuant to the Privacy Shield Frameworks, EU, UK and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to support@ASHA

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. ASHA CONNECT’s accountability for personal data that it receives in the United States under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, ASHA CONNECT remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the Principles, unless ASHA CONNECT proves that it is not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, ASHA CONNECT commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact ASHA CONNECT by email at support@ASHA

ASHA CONNECT has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit consumers for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at

15. Exercising your right to Opt-Out of Receiving Communications

Even after consenting to the Privacy Policy and Terms and Conditions, you may opt out of receiving e-mail advertising from us by following the instructions at the end of the applicable e-mail message or by sending us an e-mail at support@ASHA and asking us not to send you e-mail advertising.

Notwithstanding the foregoing, we may continue to contact you for the purpose of communicating information relating to your request for ASHA CONNECT Offerings, as well as to respond to any inquiry or request made by you. To opt-out of receiving ASHA CONNECT Offerings-related and inquiry response-related messages from ASHA CONNECT, you must cease requesting and/or utilizing the ASHA CONNECT Offerings and cease submitting inquiries to ASHA CONNECT, as applicable.

16. Identifying, Deleting and Updating Your Information

At your request, we will inform you of what Personal Information we have on file for you. In addition, at your request, we will update, correct, modify or delete Personal Information that you have provided to us, or that we have collected. You may do so by contacting us via e-mail at support@ASHA; provided, however, that we ask individual Members to identify themselves and the information requested to be accessed or updated before processing such requests. We will comply with your request as soon as reasonably practicable. However, we may maintain Personal Information whenever we are required to do so by law or regulations or as we believe is reasonably necessary to comply with applicable law or regulations, government requests, to detect or prevent fraud, to resolve disputes, to address problems with the Services, to assist with investigations, or to enforce our terms and conditions or other applicable agreements or policies. We may also need to retain certain information for recordkeeping purposes. We will retain your Personal Information for the period necessary to fulfil the purposes outlined in this Policy unless a longer retention period is required or permitted by law.

17. Data Retention

User information provided to ASHA CONNECT will be retained in accordance with the strictest application of the laws of the governing authorities for the user’s primary place of residence. In the absence of applicable laws governing data retention, ASHA CONNECT will not retain data for more than 7 years beyond the date the user last logs in to ASHA CONNECT.

18. Children

ASHA CONNECT is committed to children's privacy. ASHA CONNECT does not knowingly permit any person less than 16 years of age to register directly for the ASHA CONNECT Offerings.

If ASHA CONNECT learns that Personal Information of persons under 16 years of age has been collected on the Site or through the Services without parental consent, then ASHA CONNECT will take appropriate steps to remove the information or maintain and use such information (in accordance with the other provisions of this Privacy Policy) in order to notify and obtain consent from the parent/guardian and/or for other purposes permitted under applicable law. If you are a parent or guardian and discover that your child under the age of 16 has a registered account with the Site without your consent, please alert ASHA CONNECT at support@ASHA to either provide consent, request that we change your child’s account settings, or request that ASHA CONNECT remove the child’s Personal Information. Please provide the child’s name, address, and e-mail address.

19. Parental Controls



  1. your violation of any provision, representation or warranty in this Section;
  2. the use of the ASHA CONNECT Offerings by the Child;
  3. your failure to obtain proper parental or legal guardian consent;
  4. your registration of the Child; or
  5. any other action related to the Child.

20. Changes to this Privacy Policy

ASHA CONNECT reserves the right to change or update this Privacy Policy at any time by posting a notice on the Site that we are changing our Privacy Policy. If the manner in which we use Personal Information changes, ASHA CONNECT will notify Members by:

  1. sending the modified policy to our Members via email; and/or
  2. by any other reasonable means acceptable under applicable state and federal law.
You will have a choice as to whether or not we use your information in this different manner and we will only use your information in this different manner where you opt-in to such use.

21. Contact Us

If you have any questions or comments about this Privacy Policy, please e-mail our Data Protection Officer at

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